CLOU’s interior design for Chaowai’s House of Jewellery was inspired by the traditional department stores of the 1920’s.

Our ambition was to revive some of the undisputed qualities of these early department stores without being derivative to the style of the time. Three levels of the four-story building are now home to 3200 sqm of jewellery boutiques and 400 linear meters of jewellery counters for individual vendors.

'We looked at Art Deco department store interiors like the Bullocks Wilshire Perfume Hall in Los Angeles for inspiration. We picked two of the time’s characteristic materials, natural stone and stainless steel, creating a modernized sense of opulence which would not be thought of as vintage,' says Christian Taeubert, Director of CLOU architects.

Jewellery counters have been customized in various tones of anodized, corrugated steel in combination with a range of natural stone selections creating an individual appeal on each floor. Custom made ceiling objects take a reference to diamond cuts with their chamfered edges while filtering down-light through their perforated volumes.

The well-arranged layout of jewellery counters provides a basic framework for movement and wayfinding to the customer. The wide-ranging customization of furniture, ceiling ornaments and stone patterns create an environment which encourages real, tangible discovery and physical interaction with the merchandise on offer.

CLOU的佰宝汇珠宝城室内设计灵感来源于20年代传统的百货大楼。 我们的愿望是找回这些早期百货大楼所具备的无可争议的品质,而不是时代潮流的衍生品。


‘我们在装饰派艺术商店的室内设计中寻求灵感,例如洛杉矶的公牛威尔希尔香水厅。我们选择了两种当前有代表性的材料,天然石材和不锈钢,来创造一种非复古性质的现代化富丽感,’CLOU总监Christian Taeubert讲到。


Jewellery Box Chaowai