The design builds an environment which encourages visitors to come back time after time, by creating and framing experiences that would stay with shoppers long after they’ve left the site.

The river Yangtze, and its associated trade and culture, has been pivotal in establishing Wuhan’s status as the main economic port city in central China. As such, themes associated with the river are the focal point of CLOU’s design.

CLOU designed three individually themed atria spaces which provide a unique framework for movement, social interaction, and encourage visitors to explore and dwell spontaneously. The central atrium - ‘The Bridge’- is where shoppers meet, hang out and celebrate. The south atrium, ‘The Source’, celebrates Wuhan’s connection with water since it has sustained life for thousands of years. Lastly, ‘The Gorge’, extends across several stories and offers framed views of the sky - like various strata of a gorge, the void of each level is different in shape and size.

Many experiential check-in points will be found alongside these three atria voids that transform the mall into a vibrant leisure destination. Lined with varied F&B venues, these spaces will serve as a platform for creative events, encouraging increased social interaction, which consequently will lead to increased dwell time and ultimately more commercial activity.

商场的设计为顾客带来了离开后也能时常回忆起的难忘购物经历,从而促进顾客反复光顾,成为“回头客”。

随着长江流域的经济与文化发展,武汉逐渐成为中国中部的主要经济港口城市。因而CLOU的设计基于河流的主题展开。

CLOU设计了三个不同的中庭空间,为商场的动线与社交互动提供了独特的框架,从而鼓励顾客自发的探索和停留。中部的“桥”中庭为顾客提供相遇、欢聚、庆祝的场所。南部“源”中庭致敬了过往千年武汉与水的紧密联系。“峡谷”中庭向上跨越多层。如同一条峡谷的不同地层,每层的洞口大小不一,形态各异,为顾客框出一片天空,激发人们向上探索。

沿着三个中庭设置的诸多动感“打卡点”将商场打造成一个活力四射的娱乐目的地。结合美食餐饮卖点,这些空间成为服务各种创意活动的平台。CLOU认为商场的设计需要促进顾客之间的交流以及发自内心地去探索、享受空间,用独特的环境来吸引顾客停留更长久的时间,并达到商场收益的最大化。

Paradise Walk Wuhan Jiangchen

武汉江宸天街