CLOU designed the interiors of the 4th level of the Chaowai ‘Jewellery Box’ for wedding planning firm Jiuxi.
For a contemporary look we created a modernized interpretation of traditional Italian palazzo floor patterns combined with three colour variants of terrazzo flooring, black anodized steel cladding and stabilized aluminium foam wall panelling. Large rotating mirror walls create dazzling duplication effects of the space around them.
With our design of the 4th floor we have been fully engaged with technology advances in our quest to design a memorable and customer-friendly experience.
The central rotunda is hosting a digital experience centre, combining VR headset technology with conventional 360 degree projections and LED screens with interactive and engaging interfaces.
While including the ‘digital,’ the design retained a core focus on the physical, sensory and experiential dimensions of the space, creating a visceral shopping environment that is out of the ordinary.